6 Instagram Strategies That Can Grow Your Reach | Entrepreneur
Instagram has over 1.3 billion active users and presents a substantial opportunity for businesses to engage with their target audience and enhance ROI.
To maximize ROI on Instagram, businesses should establish clear goals, create specific and measurable objectives for each campaign, and focus on producing quality content and testing new approaches. [ more ]
6 Innovative Marketing Strategies Designed for Startups | Entrepreneur
Startups often fail in their early years due to limited resources and competition with established brands.
Influencer partnerships and enhanced content marketing are two out-of-the-box marketing strategies startups can use to build brand recognition. [ more ]
SEO Pricing: How Much Should You Spend on SEO Services?
SEO isn't easy - it often requires an entire team of people who solely focus on SEO within your marketing department to get it right.That's why many companies choose to outsource their SEO to an SEO agency/service.But where do you start?And how much will it cost?These are some of the first questions businesses may have when thinking about hiring externally.
How to Create a Successful Content Marketing Strategy for Your Business
In today's digital age, content marketing has become an essential tool for businesses looking to connect with their audience and drive growth.Content marketing is a strategic approach to creating and sharing valuable content to attract and retain a defined audience, ultimately leading to profitable customer action.
5 Best Ai-powered Side Hustles To Boost Your Income Online
Online side hustles have proven to be a great way to earn extra income while staying home or using outside of your 9-5 jobs.If you've been on the sideline looking for an opportunity to get into making money from home, tap into these AI-powered side huddles.Artificial Intelligence (AI) has been one of the most talked-about topics of the year.
100+ Digital Marketing Statistics to Help You Compete in 2023
As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023.You know it's difficult balancing content marketing and sales with actually creating your product or delivering your service.Plus, time and resources are a serious concern for you.
12 Proven Methods to Make Money Blogging in 2024 - My Money Chronicles
Blogging in 2024 offers various monetization strategies, emphasizing niche expertise, high-quality content, SEO, affiliate marketing, and display advertising. [ more ]
Elevate Your Campaigns: 12 Essential Marketing Tips For HR Software Companies
To make content marketing successful, showcase service improvements, update audience on industry trends, and measure performance for strategic decisions. [ more ]
Crafting Irresistible Lead Magnet Ideas For Onboarding Software
Lead magnet ideas can be used at various sales stages, targeting warm leads is crucial, and content should be easily digestible for successful outcomes. [ more ]
Content Marketing For B2B: Why You Need It And How To Get It Right
Content marketing is essential for B2B companies to engage with target audiences, build brand awareness, and generate inbound leads efficiently. [ more ]
Applebee's taps NFL star as undercover server to promote new burger
Applebee's partners with Team Whistle on sports marketing to promote new Whole Lotta Bacon Burger, engaging sports fans through content and social media. [ more ]
Brandon Smithwrick transitioned from a fashion background to content marketing in the tech industry, leveraging his diverse interests.
Having multiple interests played a significant role in Smithwrick's success in adapting and applying strategic expertise effectively in various creative fields. [ more ]
Boost Your Website's Visibility: Proven Strategies to Increase Organic Traffic
Organic traffic is crucial for online success, offering higher engagement and conversions than paid traffic with effective SEO strategies.
Effective SEO involves keyword research, on-page optimization, and off-page tactics like backlinks, essential for site visibility and credibility. [ more ]
Leveraging Content Management for a Smoother Sales Journey
Sales content management systems help sales reps engage with the right content, preventing overload and redundancy.
Content management for sales involves steps like identifying audience pain points, auditing existing content, and defining a content strategy. [ more ]
Conducting a Content Audit to Improve Your Content
Identifying content gaps is important for producing valuable content that fills holes and meets audience needs.
Analyzing content performance helps determine if content is achieving goals and can lead to improvements in content strategy and effectiveness. [ more ]
Exploring Legal Sector SEO Opportunities in 2024: Insights from Growth Strategist Mark Huntley - Social Media Explorer
Legal firms must adapt their SEO strategies to meet the evolving expectations of legal consumers in 2024.
Incorporating emerging keywords, voice search optimization, and effective content marketing strategies can enhance a law firm's visibility and thought leadership. [ more ]
9 Content Marketing Metrics To Measure Your Strategy's ROI
Conversions and demo signups are important metrics to measure in content marketing.
Tracking email signups and lead magnet downloads can help understand the effectiveness of content in moving customers through the customer journey. [ more ]
Council Post: The New Content Marketing Paradigm: AI-Human Collaboration
AI is rapidly transforming the world of content marketing through human-AI collaboration.
AI is impacting content marketing by creating content outright and helping to curate and optimize content.
Marketers can work with AI throughout the content marketing workflow to generate content ideas, improve targeting and personalization, and analyze campaign performance. [ more ]
Write long-form content in seconds with half off this leading AI tool
Wordplay AI Content Generator overhauls your content marketing and a lifetime subscription price is now half off.Create 5,000+ words in a matter of seconds and completely overhaul your content marketing.Right now, a lifetime subscription to Wordplay AI Content Generator is half off.Creating content is a necessary hassle for small businesses.
How to Build Trust in Your Target Market Using Content Marketing [Infographic]
Are you looking for ways to build trust with your target market?Want to learn how to use content marketing to gain more customers?The team from White Label SEO Agency share their content marketing tips in this infographic.Here's a quick summary:
Make your content relevant Prioritize content value Share brand stories Practice ethics and honesty Utilize targeted advertising
Time for an upskill? These digital marketing lessons could be what you need
Get up to 40% off with the CDM Summer Mega Sale until March 31 Editor's note: This press release is sponsored by Certified Digital Marketer and was handled by BrandRap, the sales and marketing arm of Rappler.No member of the news and editorial team participated in the publishing of this piece.With the help of its 200+ subject matter experts, Certified Digital Marketer (CDM) has equipped over 13,000 professionals with industry-vetted, expert-led certifications and in-demand skill sets since 2008 through its 20+ programs covering topics like digital marketing, E-Commerce, social media marketing, digital advertising, marketing analytics, SEO, MarTech, content marketing, and more.
Skift Take With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential.Those who delay in embracing this technology will be left behind.With the rise in popularity of ChatGPT, generative artificial intelligence (AI) tools are a hot topic.The value of generative AI for event marketing is clear, but how to use it best is debatable.
How ChatGPT is set to change marketing technology | MarTech
We're at the tipping point for ChatGPT and other AI-powered chatbots.Right now most attention is focused on Microsoft and Google's use of them.The discussion so far has been mostly about the impact on marketing and SEO.But what about the impact on martech?Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.
Staying Strategic With A Limited Marketing Budget | AdExchanger
According to Harvard Business Review's CMO survey, 59% of marketing leaders have been experiencing increased pressure from CEOs to prove the impact of marketing spend.This focus on results is changing the way we think about customer journeys.One of the major ways strategies are shifting in reaction to budget scrutiny is a move toward marketing technology.
This AI writes great sales copy in a matter of seconds
While the world has become fascinated by ChatGPT over the past few months, AI's aren't exactly new.Especially if you're a marketer or salesperson.There are scores of AI-powered tools to help marketers and salespeople drum up and convert leads, and many of them are in a better place than ChatGPT to help you immediately.
As any B2B company can attest, the most vexing type of problem is that which you have a solution for ... you just don't know how best to use it.B2B marketers face monumental challenges today, aiming to increase targeted brand awareness in crowded marketplaces with tightening budgets.We're feeling pressure to hit stricter KPIs and ambitious growth goals by increasing trust, engagement, reach, and ultimately ROI.
Elevate B2B Marketing News: LinkedIn's New B2B Tools, ChatGPT Gets API, B2B Content Marketing Sees High ROI, & B2B E-Procurement Rises
"Content marketing is evolving and becoming more efficient, as a result.70% of B2Bs that use it say that it's much more effective than it was last year."- A. Lee Judge @ALeeJudge Click To Tweet ON THE LIGHTER SIDE: A lighthearted look at "The AI Pivot" by Marketoonist Tom Fishburne - Marketoonist If we plan to live on the Moon, it's going to need a time zone - The Register TOPRANK MARKETING & CLIENTS IN THE NEWS:
TopRank Marketing - Four B2B Digital Marketing Predictions For 2023 - Forbes
Lane R. Ellis - This Week in Marketing: Influencing Customer Engagement - LinkedIn (client)
FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW: Kathleen Booth @WorkMommyWork Justin Gray@Jgraymatter Maureen Blandford@MaureenB2B John Jantsch@ducttape Melissa Ariana Case@startabuzz Learn more about TopRank Marketing's mission to help elevate the B2B marketing industry.
Smith Limited Agency moves into Innovation Depot - Birmingham Business Journal
A new company based in Innovation Depot run by two teenagers is seizing an entrepreneurial opportunity.Smith Limited Agency was founded in October in a bid to "attack the creative B2B marketing space in a rapidly changing digital landscape," according to Samuel Wellingham, its 18-year-old chief operating officer.